The company formed Americanas Delivery, a brand combining all the on and offline logistics assets of the combination between Lojas Americanas and B2W Digital, focused on technology and on the shortest delivery time for customers.Americanas announced on Wednesday the inauguration of Americanas Delivery, a brand combining the entire logistics network of the integrated company (Lojas Americanas and B2W). To complete the offer of this vertical, which already has 25 distribution centres and more than 200 hubs, the company will open two new Distribution Centres in Pará and Bahia and increase the number of dark stores by establishing 50 microbases at the favelas outside the Rio-São Paulo axis until 2023.
"This business unit prioritizes the intensive use of technology and artificial intelligence in operation, allowing 100% control of the delivery process, from the order to the last mile", says Welington Souza, director of the Americanas S.A. logistics platform, in an email interview.
The join logistics network is the result of an effort that has been running since 2018 within the company to combine the companies' assets — when they still worked separately. Since 2021, as a single company, Americanas has started to work on the development of a single logistics platform, with an eye on unifying inventories and optimizing assortment, among other goals. With the conclusion of this process at Americanas Delivery, the focus is on competing for the fastest delivery.
According to data from the first quarter, there was already some progress, even before the announcement of the new brand: deliveries within 3 hours represent 34.9% of the total, compared to 14.3% in the same period of the previous year. In addition, prior investment in technology and omnichannel in the capitals of Rio de Janeiro and Minas Gerais reduced the delivery time and error tolerance rate in customer delivery to less than 1%.