Focusing on ultra-fast delivery products such as food, beverage, and hygiene in up to 30 minutes, three new distribution centres by December, and a second office in China are some of Americanas SA's strategies for year-end sales starting with the Black Friday season.
Retailers are fighting over express and same-day delivery, which is also the strategy of retailers like Magalu and Amazon.
This year, the company is going to deliver, through partners, larger products, such as televisions and refrigerators, to the favelas it serves in Rio and São Paulo. And it wants to close the year with 200 of the 2,300 stores already in new formats that integrate online and physical sales.
The actions summarize the company's tactics since it merged the operations of B2W (the online platform) and Lojas Americanas in June and are a preview of the company's plans for next year.