'Class A' shopping centres resume their expansions



To meet the demand of wealthy Brazilians, the leading designer chains in the country are rushing to bring news to consumers. With sales well above the pre-pandemic level, companies are beginning to take out expansions from old projects and even plan new projects, betting on the economy's recovery in the coming years.

After recently opening a unit of the French Balenciaga, Iguatemi will open at Shopping JK, the first store of the trendy Italian brand Golden Goose. JHSF, from Cidade Jardim, has brought no less than 11 new brands to Brazil since the beginning of the pandemic, such as Balmain and Emilio Pucci. Until the end of the year, two more made in Italy creations: the Fratelli Rossetti shoe shop and the Brioni tailor shop, whose suits were already used by James Bond, from the 007 franchise – sell for R$ 22,000 in online stores.

Currently, JHSF is expanding the operation of Catarina Fashion Outlet, which has discount stores from brands such as Gucci, Armani Exchange, Hugo Boss, Burberry and Ermenegildo Zegna. In three years, the operation will double in size. Located on Castelo Branco Highway, in the city of São Roque (SP), the shopping centre will get another 24,000 square meters of gross leasable area (GLA) by 2022, in its third expansion since it opened in 2014.

According to Robert Harley Bruce, CEO of JHSF Malls, Catarina's operation will continue to focus on luxury outlets, with more international brands and leisure options. But the expansion doesn't stop there. After inauguring CJ Shops – a project with 60 stores focused on luxury European department stores, on Haddock Lobo street, in Jardins, São Paulo, the company is also building the CJ Faria Lima aiming the people who work at the most expensive corporate region in São Paulo.