GPA should announce the start of the product sale agreement in the Mercado Livre marketplace, Valor has learned.
The intention is that the operation will start at the end of March. It will be the group’s first partnership with a local e-commerce platform.
Mercado Livre has official stores of the retail chains of different brands hosted on its website and application, which operate in a different sales environment. The group is also studying entry into the online selling platforms of Magazine Luiza and B2W (Americanas.com and Submarino).
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