Last-mile: a divider between the success and failure of the logistic operation

The months of November and December (which cover Black Friday and Christmas, relevant periods for online shopping) has once again uncovered the challenge of last-mile logistics. In other words, the last step in the product delivery process to the final consumer. The success of sales during this period and consumer satisfaction are also associated with efficiently delivering goods.

Known as the last-mile, this step comprises the moment when the product leaves the distribution centre (from the retailer, wholesaler or distributor) and goes to the final consumer. It is precisely the stage most vulnerable to negative perception and consumer criticism - if the delivery doesn't arrive within the expected time and the product is not in perfect conditions and use.