After opening 50 stores in a day in São Paulo, thirteen years ago, in its most significant expansion announcement, Magazine Luiza will follow a similar strategy in Rio de Janeiro and will open 23 stores in a single day in the state of Rio de Janeiro next week. The date has not been announced yet to avoid crowding.
This year, there will be 50 openings, all in new points - they are not store acquisitions, but openings built from scratch.
It will be the first step towards advancing in a market little explored by the group, which now wants to use the digital and physical stores in an integrated manner. Until now, the company operated in the state only via the website and mobile apps. Another distribution centre, with 30 thousand square metres, inaugurated four months ago in Duque de Caxias (RJ), will supply the region, and in the future also Espírito Santo.