New technologies at the service of logistics


Technology and artificial intelligence have changed the face of Brazilian logistics, following a global trend, assuming the difference was in the size of the truck fleet and the area covered in the past. In that case, today, companies constantly need to rely on sophisticated systems and automation to cope with growing demand and, at the same time, guarantee greater efficiency for customers. This is because the sector has become a key part of the companies' strategic planning in cost reduction - logistics costs represent 12% of the companies' gross revenue.

In addition, with digital transformations and the rise of e-commerce, delivery speed has become a dispute in the market to see who can reach the final consumer first. For this, a lot of technology is needed in product tracking and in the separation of packages, giving greater agility to the process.

"Up to a certain volume, it is possible to do it by hand. But when the demand increases, technology comes in to solve the problem and improve the operation", says Caio Reina, president and founder of RoutEasy, a startup that uses artificial intelligence in optimization solutions. He says that demand has changed because of the importance of e-commerce and delivery management in recent times, especially after the pandemic.

The demand level has increased. The period of three to five days, which used to be good, is now outdated. Today, the consumer wants to receive the product the next day or the same day. This has required new formulas from companies to meet the new requirements. Loggi, a company born in 2013 and has technology in its DNA, is already able to deliver on the same day, depending on the region.