Popular in shopping centres, brands aim for high-street

Fashion retail managers who have owned the designer labels in shopping centres for decades started 2021 willing to rethink the model and have started to look for high-street points. The move is a strategy to reduce costs such as rent and condominium. Since the beginning of the pandemic, the idea has been gaining support when costs weighed because of the drop in sales with the closings and restrictions on opening hours.

The fashion chain MOB closed a branch in Iguatemi Porto Alegre and opened another in the capital of Rio Grande do Sul, this time on the high-street. It has also opened in Sinop (MT) area, Campinas (SP), and São Paulo’s capital. According to Angelo Campos, director of MOB, it now seeks franchisees to other points outside shopping centres across the country.

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