Southeast Mexico has a greater participation in e-commerce

In 2021, e-commerce reached a value of 401 billion pesos (mdp) in Mexico, an increase of 27% compared to 2020, to represent 11.3% of the country's retail; the Southeast (18%) had greater participation in the channel than in previous years, but the majority is still concentrated in Mexico City (CDMX), with 30%.

The figures place Mexico in fifth place among countries with the highest growth in e-commerce retail for the third year, on a par with India, Brazil, Russia and Argentina; it is also one of the nations with the highest weight of e-commerce retail in total sales, surpassing France, Germany, Italy and Brazil.

The Mexican Association of Online Sales (AMVO) indicated that in 2021, the digital consumer highlighted three benefits of buying online: receiving purchases at home (55%), saving time and travel (46%), and finding products that are not available in physical stores (43%).

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