With high sales, the Northeast attracts investment from online retail

In the pandemic, e-commerce revenues in the Northeast doubled, a movement that did not go unnoticed by large retailers. The chains are investing in the region's construction and expansion of distribution centres to increase their presence, with greater capillarity, cost, and shorter delivery times.

Recife, in Pernambuco is the focal point of this strategy due to its geographic location connecting one of the main ports in the country, Suape, and an extensive road network, which connects to the BR-101 and BR-232. Another attractive factor is the specific incentive of the state government to encourage the installation of wholesale distribution centres and e-commerce.

Tatiane Menezes, professor at the undergraduate and graduate department of Economics at the Federal University of Pernambuco, highlights the impact of emergency aid on income, in addition to the natural growth of digitalization:

— If there wasn't a recession and a pandemic, would it have the same expansion? There are several simultaneous phenomena. The aid certainly had an impact on the income of families here. Many started to survive only with the help, others because of the pandemic, migrated to e-commerce. Now, how much this will sustain with the end of the pandemic is unknown, says the economist.