The movement is opposite to that of the big banks, which have closed branches across the country; the company will use venues for events.
XP opened its first physical space at the Cristal Tower in Manaus to serve clients and independent agents. This space is the first of 100 that the investment platform, born digital more than ten years ago, intends to open in the next five years.
XP seeks to introduce a different concept, just as it did when it hit the market, selling itself as an "investment mall". The movement is opposite to that of the big banks, which have closed branches across the country. The spaces have a proposal to be hubs of experiences, with interactive activities and financial education. XP's idea is to have a presence in the main Brazilian capitals and the countryside of some of the states.